We hope this message finds you well. As a valued partner, we wanted to inform you of some significant updates regarding QuickBooks products and services.
Effective August 1, 2024, we will be implementing pricing adjustments for QuickBooks products and services. These price changes are part of our ongoing commitment to enhancing the QuickBooks platform to serve you and your clients better. Our goal is to deliver an integrated, online solution that supports your journey as trusted advisors, enabling you to drive growth and streamline operations.
Here are some highlights of what you can expect:
- Enhanced Features and Functionality: We are introducing powerful AI capabilities through Intuit Assist to automate tasks, save time, and accelerate business operations. These enhancements will enable you to deliver more informed advice to your clients.
- Improved Accounting Workflows: We have enhanced core accounting workflows within QuickBooks Online Accountant, including new document management features and accountant-only views. These updates are designed to simplify how you manage client transactions and application usage.
- Advanced Payroll Features: Our latest updates include deeper integration between QuickBooks Payroll and QuickBooks Time, advanced payroll cost allocation, bulk pay item management, and an HR hub for comprehensive employee record management. Additionally, we are pleased to announce a new healthcare partnership with Allstate Health Solutions, offering additional benefits to your clients (services sold separately, terms and conditions apply).
What’s changing?
Below is a comprehensive list of pricing updates, some of which may not apply to you. Please navigate to the appropriate section(s) below.
Table of Contents
QuickBooks Online
The subscription prices for QuickBooks Online Self-Employed, Simple Start, Essentials, Plus, and Advanced will be adjusted on the dates specified in the table below. There are no changes to QuickBooks Ledger pricing at this time.
August 1, 2024
- QuickBooks Online Self-Employed, Simple Start, Essentials, Plus, and Advanced new subscriptions
- QuickBooks Online Simple Start, Essentials, Plus, and Advanced existing client-billed subscriptions
August 15, 2024
- QuickBooks Online Self-Employed existing subscriptions
September 1, 2024
- QuickBooks Online Simple Start, Essentials, Plus, and Advanced existing accountant-billed subscriptions
QuickBooks Online Payroll
The pricing for QuickBooks Online Core, Premium, and Elite products, as well as related per-employee charges, will be updated on the dates specified in the table below.
August 1, 2024
- QuickBooks Online Payroll Core, Premium, and Elite new subscriptions
- QuickBooks Online Payroll Core, Premium, and Elite client-billed subscriptions
September 1, 2024
- QuickBooks Online Payroll Core, Premium, and Elite accountant-billed subscriptions
QuickBooks Desktop
We’ve listened to your feedback and want to inform you that we are extending the deadline to discontinue sales of several desktop products. Originally planned for July 31, 2024, we will now cease new subscriptions for QuickBooks Desktop Pro Plus, Premier Plus, Mac Plus, and Desktop Enhanced Payroll after September 30, 2024. Renewals will continue to be supported beyond this date.
The updated pricing detailed below reflects the value our products offer and considers comparable offerings in the market. This adjustment aims to encourage businesses to evaluate both QuickBooks Online and QuickBooks Desktop, choosing the solution that best aligns with their specific needs.
The revised subscription rates for QuickBooks Desktop will come into effect as indicated in the table below.
October 1, 2024
- QuickBooks Pro Plus, QuickBooks Mac Plus, and QuickBooks Premier Plus subscriptions
October 1, 2024
- QuickBooks Desktop Accountant, ProAdvisor Premier Bundle, and ProAdvisor Enterprise Bundle for all subscriptions
October 1, 2024
- ProAdvisor Enterprise Bundle pricing with 12.5% and 20% discounts on new QuickBooks Enterprise subscriptions no longer applies.
- The discounts on existing QuickBooks Enterprise subscriptions purchased before October 1, 2024, will continue upon renewal, at this time. However, these discounts will no longer apply when modifications and changes are made to existing orders on or after October 1, 2024, as they result in new subscriptions.
QuickBooks Desktop Payroll
QuickBooks Desktop Payroll prices for existing customers will take effect on the dates.
October 1, 2024
- QuickBooks Desktop Basic and Enhanced Payroll annual and monthly subscriptions, and per-employee fees
December 1, 2024
- QuickBooks Legacy Enhanced Unlimited and QuickBooks Legacy Enhanced Limited annual and monthly subscriptions
January 1, 2025
- New fees apply when paying W2 employees via direct deposit in QuickBooks Legacy Enhanced.
October 1, 2024
- Enhanced Payroll for Accountants annual and monthly subscriptions
January 1, 2025
- New fees apply when paying W2 employees via direct deposit in Enhanced Payroll for Accountants.
- Intuit will send a 30-day notice to your impacted clients in December 2024, addressed to the primary principal’s email address on file, because the employee direct deposit fee is billed directly to your clients.
Conclusion
The QuickBooks price change reflects Intuit’s effort to continuously upgrade its services, security, and features for small and medium businesses. While the increase may impact your budget, evaluating your business needs, choosing the right plan, and exploring possible alternatives can help you manage costs effectively. Staying informed about these changes ensures your accounting process remains smooth and uninterrupted.
Frequently Asked Questions
Why is QuickBooks increasing its prices?
Intuit adjusts QuickBooks pricing to reflect new features, technology upgrades, improved security, and ongoing product support that enhance user experience.
Which QuickBooks products are affected by the price change?
Price changes generally affect QuickBooks Online subscriptions, QuickBooks Desktop versions, payroll services, and add-ons. However, the exact impact depends on the product or plan you’re subscribed to.
When will the new QuickBooks pricing take effect?
The updated pricing usually applies to your next billing cycle after the announced effective date. Current subscribers will be notified by Intuit in advance via email or in-product alerts.
How much will my QuickBooks subscription increase?
The amount of the increase varies by plan. For instance, QuickBooks Simple Start, Essentials, Plus, and Advanced may each have different updated prices. Payroll and time-tracking services may also reflect separate adjustments.
Do existing QuickBooks users get any discounts or grandfathered pricing?
In most cases, Intuit does not offer grandfathered pricing. All users move to the updated rates, though occasional promotional discounts may apply for new customers.
How can I manage costs after the QuickBooks price change?
You can evaluate your current plan and downgrade to a lower-tier plan if you don’t need all the features. Some businesses also consider switching to QuickBooks Desktop or exploring third-party apps to reduce costs.
Will QuickBooks Desktop also face price increases?
Yes, in recent years, Intuit has also raised pricing for QuickBooks Desktop, including Pro, Premier, and Enterprise subscriptions, along with payroll add-ons.
What are my alternatives if QuickBooks becomes too costly?
You can switch to a different QuickBooks plan, migrate to QuickBooks Desktop, or explore accounting software alternatives like Sage, Xero, or Zoho Books, depending on your business needs.
